Today more than ever, consumers need and want trusted advisors to help them cope with their fears and anxieties. They’re looking for a way to assure the safety of their assets and a way to assure their sense of financial well-being in a challenging financial environment. While assets are tangible and easy to measure, it’s more difficult for advisors to develop a gauge of how to deliver and measure their skills in delivering a sense of well-being.

Here are some tips that have worked for advisors based on feedback from clients:

– Set an example of stability and confidence. If your clients sense that you are clear about your priorities and in control of your actions, they will identify with your courage and strength. Your example will help to show leadership during these challenging times.
– Show caring and support for your clients. Inquire about their well being and that of their families. The clients who need you most may not have the time or the motivation to make the call.
– Help your clients to develop a sense of perspective. Economic conditions have always fluctuated at previous times of national and international challenges and crises, but the underlying strength of the American financial system has always shone through in the long run. Any hardships caused by recent events will not last forever.
– Remind your clients to take some time to relax. Emotional stress can cause fatigue, anxiety, insomnia, body aches, and other physical symptoms that hinder the healing process. Exercise, hobbies, and recreation can ease the mind and help your clients to deal more effectively with their situation.
– Remind your clients that not making dramatic financial changes during times of uncertainty and anxiety can be a sign of patience and prudence, not cowardice.
– Acknowledge your clients’ concerns and fears, while cautioning against impulsive and ill-considered actions. While we are all angry and disappointed, and we all feel uncertain about the future, we can cope best by focusing on what we can do to help ourselves and our families.
– Take this opportunity to review each client’s financial situation, to advise him or her regarding any changes that might need to be made. Taking small constructive actions at this time can help your clients to feel in greater control of their lives.

copyright 2010 Kathleen Gurney, Ph.D.